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BELIEVE THE HYPE: THE LOTUS ELETRE HYPER DRIVE

(2023)

CAMERA ASSISTANT

Hosted in Norway, the electric car capital of the world, we invited over 120 international media and influencers to receive their first taste behind the wheel of Lotus’ striking new Eletre.

The event incorporated two dynamic road driving routes, a high-performance airfield experience where guests were able to test out the 900hp Eletre R model, an audio demonstration and two immersive product messaging exhibitions, known as the ‘Tech Zones’.

Split over two days, each rotation began at our exclusive welcome zone at Oslo Airport where guests received their car. After lunch, they embarked on a fantastic three-hour dynamic drive through the Norwegian countryside, ending at The Well Spa Hotel – our main hub for the event.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I worked closely with Elate Media to capture dynamic on-road footage to be shown at the launch event.

I assistant with camera operation (Sony FX6, Sony A7sIII) as well as assuring the shoot went smoothly by keeping the team on schedule.

 

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